AXIS is Gearfire's comprehensive Retail Management System (RMS) for firearms retailers and ranges. Formerly Retail Technology Group (RTG), now part of Gearfire. Cloud-based with built-in compliance (e4473, bound book, eNICS), range management, and eCommerce integration. AXIS support: (800) 547-7120, Mon-Fri 8am-5pm CST, Sat-Sun 9am-1pm CST. Email: axissupport@Gearfire.com. Self-help portal at support.gogearfire.com (free for active AXIS customers).
What Orchid Does With This File
Orchid imports your AXIS customer list into Orchid POS for loyalty, marketing, 4473 history linkage, and account management. AXIS stores customer profiles with purchase history, notes, and forms of identification — Orchid carries the core contact and account data forward and deduplicates against your bound book addresses.
Before You Start
- AXIS stores customer profiles with purchase history, notes, and ID information. The customer export captures the profile data; transaction history is separate.
- If you use AXIS memberships (range memberships, loyalty programs), those are a separate export — see the Active Memberships migration guide.
- If you use AXIS with ActiveCampaign or AIQ for CRM/marketing, the marketing segmentation data lives in those platforms, not in AXIS.
Step-by-Step Instructions
- Sign in to AXIS POS.
- Navigate to the Reports section (Customer reports).
- Run a Customer List or Customer Master report.
- Export as Excel (.xlsx) or CSV.
- Save the file.
- If the standard report doesn't include all fields (house account balances, membership status), ask AXIS support for a comprehensive customer export.
Expected File Format
Excel (.xlsx) or CSV
Expected Columns
- Customer ID
- First Name
- Last Name
- Company
- Address
- City
- State
- Zip
- Phone
- Customer Type / Group
- Tax Exempt Flag
- House Account Balance
- Membership Status
- Notes
- ID on File
Watch Out For
- AXIS customer profiles link to e4473 records. The 4473 data itself does NOT export with the customer list — it's in the compliance module.
- House account balances (customer credits/debts) may be in a separate report. See the Open Credits / House Account Balances migration guide.
- If you use AXIS memberships, the membership details export separately.
This file may contain sensitive information. Send it to Orchid using the secure upload link your consultant provided.
Questions? Reach out to your Orchid implementation consultant, or email implementations@joinorchid.com.