Gearfire eCommerce is the firearms industry's leading e-commerce platform, available in two tiers: eCommerce Essentials (up to 2 distributors) and eCommerce Pro (unlimited distributors, multi-location, AXIS POS integration). Admin portal at admincustomer.gearfire.com. Support: (480) 696-4399. The platform uses Gearfire's Master Product Catalog with 100,000+ products and professional descriptions/images.
What Orchid Does With This File
Orchid eCommerce imports your product listings, pricing rules, and catalog structure. Gearfire eCommerce uses a Master Product Catalog with 100K+ products and professional descriptions — Orchid maps your active listings and custom products to our catalog, preserving your pricing, descriptions, and category structure.
Before You Start
- Gearfire eCommerce has two types of products: (1) distributor-sourced items from the Master Product Catalog, and (2) custom/in-store products you've added manually. Both need to export.
- If you use eCommerce Pro with AXIS POS integration, your in-store inventory is already synced to eCommerce. The POS inventory export (see AXIS guide) may be sufficient — confirm with your Orchid consultant.
- Gearfire eCommerce supports multiple departments (Shooting Sports, Archery, Hunting & Apparel, etc.). Make sure your export covers all departments.
Step-by-Step Instructions
- Sign in to the Gearfire Admin Portal at admincustomer.gearfire.com.
- Navigate to the Product Management or Inventory section.
- Look for an Export or Download option that covers your full product catalog (both distributor-sourced and custom/in-store products).
- Export as Excel (.xlsx) or CSV. Include all departments.
- If a bulk export option isn't available in the admin portal, contact Gearfire eCommerce support at (480) 696-4399 and request a full product catalog export.
- Save the file.
Expected File Format
Excel (.xlsx) or CSV from the admin portal export.
Expected Columns
- Product ID / SKU
- Product Title
- Description
- Category / Department
- Manufacturer
- Model
- UPC
- MPN (Manufacturer Part Number)
- Distributor Source
- Wholesale Cost
- Retail Price
- Sale Price
- MAP Price
- Quantity Available
- Product Type (firearm, ammunition, accessory)
- Images (URLs)
- SEO Title
- SEO Description
- Custom Attributes
Watch Out For
- Gearfire's Master Product Catalog items use professional descriptions and images that belong to Gearfire — those descriptions may not transfer. Orchid uses our own Master Catalog with similar normalized data.
- Distributor-sourced products (drop-ship items) are NOT in your physical inventory. Make sure the export distinguishes between in-store stock and drop-ship listings.
- If you use eCommerce Pro with multiple departments (firearms + archery + apparel), each department may export separately or together — confirm in the admin portal.
- MAP (Minimum Advertised Price) settings are eCommerce-specific. Orchid eCommerce has its own MAP compliance tools — your Orchid consultant will help reconfigure.
- Third-party listing integrations (AmmoSeek, Gun.Deals, WikiArms) are platform-level configurations that don't migrate — Orchid has equivalent marketplace integrations.
This file may contain sensitive information. Send it to Orchid using the secure upload link your consultant provided.
Questions? Reach out to your Orchid implementation consultant, or email implementations@joinorchid.com.